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Case Study
1.
Piedmont Federal Savings and Loan Association: It's Your Mortgage. Keep It Here. campaign
Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1341-1344
In 2003 Piedmont Federal Savings and Loan Association was composed of 10 branches, making it the third-largest financial institution in North Carolina. Piedmont Federal operated as a "portfolio ...

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Award-winning case study
2.
Piedmont Federal Savings & Loan - It's Your Mortgage, Keep It Here.
New York American Marketing Association, EFFIE Awards, 2005
In the midst of the home refinancing rate wars, Piedmont Federal Savings & Loan of Winston-Salem, N.C. was losing new customer prospects to the lowest price lenders. Instead of trying to match the com ...

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