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Case Study
1.
The Basketball Club of Seattle, LLC: In Your Home campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.165-168
The Basketball Club of Seattle, LLC, owners of both the National Basketball Association's Seattle SuperSonics and the Women's National Basketball Association's Seattle Storm, had ...

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Award-winning case study
2.
Seattle Supersonics: In Your Home
New York American Marketing Association, EFFIE Awards, 1999
In spite of being a highly successful basketball team the management of the Seattle Supersonics had identified a serious image problem. It was believed that the fans were resentful of the players wh ...

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