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Case Study
1.
Scotts Miracle-Gro Company: Neighbor To Neighbor campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1481-1486
The Scotts Company, later to be named Scotts Miracle-Gro Company, had been a leading manufacturer of lawn-and garden-care products since 1868. It sold grass seed, fertilizers, herbicides, and potting ...

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Read: 13 times
Case Study
2.
Royal Appliance Manufacturing Company: Darin' campaign
Debbi Mack, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1433-1440
In September 1998 Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, introduced the Swivel Glide Vision, a bagless upright vacuum with a unique see-through container. A new telev ...

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Read: 27 times
Profile
3.
Agency Profile: Wolf Group (Canada/US)
Agency Profile in association with Adbrands, July 2006
This Agency Profile provides key details and analysis of Wolf Group, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Read: 1 times
Case Study
4.
Put Our Taste to the Test
John Rose and Janet Stanek, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Wolf Group Direct for Canandaiqua Wine Company. Due to an oversupply of white zinfandel wine in 1997, CWC's position as the lowest priced supplier of white zinf ...

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Case Study
5.
Forever Print Campaign
Kimberly Skinner and Alex Campbell, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Wolf Group Direct for Microsun Technologies. The objective of this print campaign was to generate leads for Microsun Lamps, which produce light five times more ...

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Read: 2 times
Case Study
6.
Individual Membership Plan
Jeffrey Werner and Janet Stanek, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wolf Group Direct for Kaiser Permanente. The objective of this multimedia campaign was to generate awareness for and interest in Kaiser Permanente's individual healt ...

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Read: 1 times
Case Study
7.
LTV Steel
Jeffrey Werner and Janet Stanek, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wolf Group Direct for Kaiser Permanente. The objective of this direct mail campaign was to generate awareness for and interest in Kaiser Permanente's senior market h ...

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Read: 1 times
Case Study
8.
Fisher-Price/Wal*Mart Holiday Catalog
Melissa Wikman and Janet Stanek, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Wolf Group Direct for Fisher-Price. Fisher-Price toys are available at a variety of what is considered their 'key account' retailers. This catalog campaign was launc ...

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