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Award-winning case study
1.
National Community Tree Foundation public service announcement campaign
C Geale, J Murray, N Sefton and C Copp, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1995
A six-year (1992-8) campaign for the National Community Tree Foundation (NCTF), aimed at convincing the public of their important role in planting new trees around their communities. Three phases: pub ...

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