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Case Study
1.
Warburtons Limited
Shanni Baum Smith, Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
This researched-centred study describes the development of a North of England based bakery. The paper reports on the quantifiable results of a tracking study and mailing research. The results of a p ...

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Case Study
2.
Holsten Week
Peter Thompson, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by WWAV Rapp Collins North for Holsten UK The objective of this direct marketing campaign was to arrest falling sales of Holsten's premium priced lager by encourag ...

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