W - X: WWAV Rapp Collins

 

This case study describes how Garnier, one of the largest health and beauty brands and spender of £40 million a year on advertising, tested a relatively small-budget relationship marketing programme o ...

At the beginning of May 2003, New Zealand faced a major social and economic crisis, with the prospect of widespread rolling power cuts throughout the winter unless dramatic savings could be achieved b ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Shelter, a UK-based charity that helps the homeless. A tactical opportunity presented itself when a number of UK Building Societies announ ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Sainsbury Bank (United Kingdom). As a supermarket, J. Sainsbury needed to add additional services in order to compete in an increasingly c ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Sainsbury Bank (United Kingdom). As a supermarket, J. Sainsbury needed to add additional services in order to compete in an increasingly c ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). Renault had a new type of range concept to communicate, plus a new concept of car within the range.

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this multimedia campaign were to launch the Renault Espace and convince owners that the car had been impro ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). In the UK, the fleet sector represented a finite market, with only 24,000 companies with over 25 vehicles.

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objective of this multimedia campaign was to position Renault's new Grand Escape as the ultimate version of the ultimate ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this direct mail campaign were to launch the Renault Espace and convince owners that the car had been impr ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Legal & General Investment Management. The objective of this multimedia campaign was to generate leads for Personal Equity Plan (PEP), a s ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for The National Society for the Prevention of Cruelty to Children (NSPCC), a charity based in the UK The objective of this direct response te ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Oxfam, a third world charity based in the UK The objective of this direct response television campaign was to acquire new donors. The camp ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Shelter, the U.K.'s national campaign for homeless people. The objective of this radio campaign was to recruit new donors during the key C ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for The Blue Cross (United Kingdom). The Blue Cross exists to relieve the suffering of animals and help those animals who have nowhere else to ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Shelter, the U.K.'s national campaign for homeless people. The objective of this direct mail campaign was to generate funds from existing ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for H.J. Heinz (England). The objective of this direct mail campaign was to build an ongoing relationship with a core group of heavy using Hei ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for H.J. Heinz (England). The objective of this direct mail campaign was to recruit 40 % of all new mothers in England to Heinz/Farley baby fo ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Marks & Spencer Financial Services (England). The objective of this direct mail campaign was to encourage as many customers as possible to ...

This 1997 DMA ECHO entry was created by WWAV Rapp Collins for Lloyds TSB (England). The objective of this direct mail campaign was to sell savings products to TSB's customers who did not currently sav ...

This DMA ECHO entry was created by WWAV Rapp Collins for Johnson & Johnson (England). The objective of this direct mail campaign was to generate trial, then future purchase, of Johnson & Johnson's new ...

This DMA ECHO entry was created by WWAV Rapp Collins for Compton & Woodhouse, both based in England. This direct mail was launched in order to sell the first ever Royal Worcester figurine of Queen Eli ...

This DMA ECHO entry was created by WWAV Rapp Collins for Renault UK The objective of this direct mail and print campaign was to launch the new Renault Megane Hatchback to prospective car buyers in the ...

This DMA ECHO entry was created by WWAV Rapp Collins for Renault U.K. The objective of this direct mail campaign was to launch the new Espace Executive (priced from UK£21,985 to UK£26,375) to existing ...

This DMA ECHO entry was created by WWAV Rapp Collins for British Gas Home Energy. In April 1996, a new era of competition began in the UK domestic gas market. As a result, British Gas was facing the t ...

This DMA ECHO entry was created by WWAV Rapp Collins for Landmark Express Insurance Company, both located in the United Kingdom. Landmark offers a motor insurance policy that is aimed at the 45+ age g ...

This 1996 DMA ECHO entry was created by WWAV Rapp Collins for Orange. Orange offers digital mobile phones to the UK marketplace. The mobile phone market in the UK was complicated and confused. Orange ...

This 1996 DMA ECHO entry was created by WWAV Rapp Collins for Orange. Orange offers digital mobile phones. The mobile phone market in the UK was in flux, with Orange challenging the established duopol ...

This 1996 DMA ECHO entry was created by WWAV Rapp Collins for British Gas. British Gas recently changed its status from a national monopoly to a private competitor, thus opening up the British gas mar ...

This 1996 DMA ECHO entry was created by WWAV Rapp Collins for The Royal Society for the Protection of Birds (RSPB). The RSPB, located in England, is the largest conservation organization in Europe.