W - X: WMGO

 

How advertising helped the renaissance of Pirelli tyres during the 1980s, the period following the failure of the proposed merger with Dunlop. Losses had increased 1980-82; Pirelli decided to concentr ...

1989 small budget campaign for Eurax, and anti-itch cream. Awareness and trial of such specialised products was very low (RSGB). For consumers, it would almost be like pioneering a new market. Monthly ...

Campaign for Otrivine, a topical decongestant (1989). Background: market under threat from oral decongestants; brand subject to the Limited List from 1985, which halved prescription sales; need to cre ...