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Award-winning case study
1.
Blue Star
G Gross, D Kincaid, B Semkuley, B Moakler and V Whelan, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1995
1990-95 advertising for Labatt's Blue Star lager, brewed in Newfoundland. It had been declining in share and had received little or no advertising for several years. Opportunity to reposition brand as ...

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