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Case Study
1.
Sobieski - How a unique brand/product idea and creative execution created the number 2 vodka brand in 13 months
Maksim Kuzmin, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006
In 2004, Lithuania's vodka market was dominated by five mainstream brands with around 60% of market share. The third ranked vodka producer, Vilniaus Degtine (and their owner, Belvedere) decided to int ...

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