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Case Study
1.
Toyota Motor Sales, U.S.A., Inc.: The Road Is Calling campaign
Brady, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1631-1650
In 1989 Toyota Motor Sales, U.S.A., Inc., boldly placed itself in direct competition with such automakers as Bayerische Motoren Werke AG (BMW) and Mercedes Benz when it launched Lexus, a new divisio ...

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Read: 63 times
Award-winning case study
2.
Boost Mobile: Tribal language
New York American Marketing Association, Gold Award, EFFIE Awards, 2004
This campaign was devised to introduce young users to the Boost Mobile brand against a background of an almost saturated market. Young people between the ages of 12 and 24 were targeted with a creati ...

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Read: 34 times
Case Study
3.
Etta James Invitation
Carol Golden and Shari Cooper, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO was created by Team One Advertising for the Advertising Club of Los Angeles. The campaign used direct mail in order to promote the Ad Club's fundraising event featuring Etta James a ...

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