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Case Study
1.
Nike - developing a relationship with women
Alan Cooper, Account Planning Group (UK), Creative Planning Awards, 1995
From its arrival in Britain in the late 1970s Nike's sports image has been formed largely around its roots in running and in competitive, largely American, sports (eg basketball, tennis). In the early ...

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Read: 105 times
Award-winning case study
2.
Nissan Micra
Paul Mayes, Account Planning Group (UK), Bronze winner, Creative Planning Awards, 1993
The Nissan Micra represented more than 30% of the UK division volume so it was important to get the launch of the radically different new model just right. The artcile examines how the agency had to e ...

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Read: 7 times


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