S - T: TBWA GGT Simons Palmer

 

Campaign in 1999 by TBWA GGT Simons Palmer for the Treasury/COI Euro Preparations Campaign (to stimulate awareness and action about the Euro among the business community in UK). Problem: how to make i ...

This 1998 paper describes the repositioning and rebranding of French Connection UK (fcuk) in four sections: the market and brand context; disrupting the conventions of fashion advertising to create a ...

This 1998 paper shows how Cadbury's Creme Egg, a confectionery brand launched in the 1920s, achieved outstanding success in the 1980s and 1990s thanks to the 'How Will You Eat Yours?' campaign. Over a ...