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Case Study
1.
Standard Bank - Achiever campaign
Lapeace Kakaza, Susan Ferguson, Avril Van der Merwe and Nala Dhlamini, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
There are four major banks in South Africa, all competing for the upwardly mobile 'Achiever' market. Standard Bank was the first to introduce a bundled credit offering catering for this market. Howeve ...

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Read: 65 times
Case Study
2.
Kiwi - A shining example of communication success
Annelie Strydom, Margaret Larkins, Mike Mina and Daryl Bennewith, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
This case study spans some 36 years since the launch of Kiwi shoe polish in South Africa in 1968, covering a period of consistent and focused campaigns which have grown both market share and sales fig ...

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Read: 57 times


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