S - T: TAXI Advertising and Design

 

WestJet was founded in 1996, and a decade later was the most profitable airline in North America. As a brand, it focuses on business efficiency, employee satisfaction, and providing a superior custome ...

This case study details a decade-long campaign by TELUS and Clearnet which sought to build a brand based on the consistent appeal to higher-value customers. The strategy was originally devised by Clea ...

Reversa, a product designed to reverse the effects of skin's photo-aging, had mainly been promoted to cosmeticians and dermatologists. The brand was dwarfed by its competitors, though the women who kn ...

The 2004 Toronto Worldwide Short Film Festival was the tenth in this series of prestigious events. The festival was sponsored by the Canadian Film Centre, a nonprofit organization based in Toronto tha ...

The Canadian beer market faces increased competition and is polarising between value brands at one end and super premiums at the other. Molson Canadian was stuck in no man’s land between the two. A n ...

Six years ago, in conjunction with the AAPQ, HEC Montreal established the DESSCM: an accredited graduate diploma program, taught by professionals, to improve marketing communication skills for young p ...

Four years after its launch in Canada, MINI has one of the most distinct and potent brand images in the Canadian automotive market. It was a daunting task to live up to the legacy of the original Mini ...

Canadians are accustomed to seeing a small group of big companies dominate different business sectors. This was highly evident in air travel, where Air Canada held a very strong position over the mark ...

It used to be that women felt the need to cover up their skin. But times have changed. From fashion runways to office buildings, women are showing everything from elbows and ankles to shoulders to mid ...

This is a five year case showing how, despite these odds, the Canadian Film Centre’s Worldwide Short Film Festival has become a giant success. Five successive annual campaigns have steadily increased ...

MINI needed to be very carefully positioned in Canada. It faced a wide range of competitors, including Honda Civic, VW Golf, Toyota Celica, Subaru Impreza, Chrysler PT Cruiser, VW Beetle, and Acura RS ...

Some products are so revolutionary that they shoot to fame without advertising. Viagra falls into that category. So why advertise at all? The answer is simple—awareness alone is not enough. Sales took ...

Campaign (2001) by Pfizer to raise awareness and acceptance among men of erectile difficulties and to urge them to seek treatment. In accordance with the guidelines governing the marketing of prescrip ...

TV campaigns in 1999-2000 for Clearnet PCS, launched successfully in 1997 in the Canadian wireless services market. Describes how brand became a valuable acquisition target, bought by Telus in late 20 ...

E-commerce will doubtlessly play an important role in automotive marketing communication in the future; as it will in many, many other industries. The authors place the euphoric sentiments concerning ...

This is the case of an OTC victory for an antihistamine that moved from the doctor's office - where it had the number one share of antihistamine prescriptions - to the retail environment, where the co ...

In 1996, Clearnet faced its first challenge of introducing a new high-tech communications product - a digital phone with 2-way radio, paging and data communication features - to a market inundated wit ...