S - T: Still Price Lintas

 

What made the 1993-97 Peperami 'Animal' advertising so strong was that the product and the personality used to promote it were so perfectly linked - summed up in the double meaning of the line, 'It's ...

1992-3 campaign to revitalise Batchelors. Background: this old brand, which had dominated its markets, was under severe threat from own label, and found itself without any technical advantages, a weak ...

Gold winner (new campaigns for previously advertised brands). Previous advertising had grown the brand and obtained high awareness, but by 1992 penetration had levelled off and volume growth had slowe ...

Describes the advertising for Jif (liquid abrasive cleaner) over 15 years from 1974 (launch) to 1989. The campaign was almost unchanged, but it is argued that the executions meant something very diffe ...

Describes the success of new TV campaign for Warburton's bread in Lancashire and Yorkshire, 1987-9. Background, strategic development of TV campaign described, based on the value of Warburton's herita ...