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Direct marketing Association (US): (3)
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1.
Gillette 'Free Minutes Free Stuff'
Cathleen Chiszauskas and Helen O'Brien, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by SmarTel Communications for the Gillette Company. Gillette's specific objective for this campaign was to increase their market-share with African-Americans. SmarTel w ...
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2.
How 2 Succeed in Broadway Without Really Trying
Carol Chiavetta and Helen O'Brien, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by SmarTel Communications for Dodger Productions. The producers of the hit Broadway musical 'How 2 Succeed in Business Without Really Trying' were faced with the proble ...
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3.
Pharmacia & Upjohn
Phillip Carra and Helen O'Brien, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by SmarTel Communications for Pharmacia & Upjohn. Pharmacia came to SmarTel for an incentive that would motivate attendance to a company pep rally and would also poll e ...
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