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Case Study
1.
'Atlas'
Jair Ribeiro and Marcio Salem, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Salem Comunicacao e Marketing Direto for Banco Patrimonio (Brazil). The objective of this direct mail campaign was to schedule visits with the 1,000 richest men ...

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Case Study
2.
'French Revolution'
Ana Maria Barreto and Marcio Salem, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Salem Comunicacao e Marketing Direto for Banco Frances e Brasileiro (BFB). When BFB was bought by the Itausa Group, most of its 30,000 account holders w ...

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Case Study
3.
Bonsai
Marcio Salem and Jose Carlos, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Salem Comunicacao E Marketing Direto for Metodo Engenharia. In order to meet the demand for office buildings in Brasilia (Brazil's Capital), Metodo Engenharia b ...

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Case Study
4.
O.b. Club
Marcio Salem and Fernanda Gavazzi, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Salem Comunicacao E Marketing Direto for Johnson & Johnson in Brazil. Print ads were used to promote the usage of O b tampons to Brazilian women. In Brazil, the ...

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Case Study
5.
Parmalat Partner's Club
Marcio Salem and Roberto Funari, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Salem Comunicacao e Marketing Direto for Parmalat, both located in Brazil. Parmalat sells both high and medium quality fresh milk to bakeries. In order to incre ...

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