S - T: Saatchi and Saatchi

 

This Agency Profile provides key details and analysis of Saatchi & Saatchi, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

The mobile phone handset market is one of the most competitive and hardest fought in Europe. Sony Ericsson sought to make inroads in Poland and Russia, both of which were dominated by Nokia. The launc ...

After 40 years of category leadership, Crest was surpassed by its arch rival Colgate with the launch of Colgate Total. With the aim of taking back top spot, Procter & Gamble launched Crest Pro-Health, ...

In November 1998 retail investment brokerage Paine Webber, a unit of Paine Webber Group Inc., launched an ambitious $20 million print and television campaign, the largest in the company's histo ...

Toyota Motor Sales, U.S.A., Inc., was the distributor of Toyota Motor Corp.'s Toyota, Lexus, and Scion brands in the United States. In model year 2004 the company released a new version of it ...

In 2001 approximately 120,000 young European vacationers, mostly British, booked their vacations through Thomas Cook Tour Operations Ltd's Club 18-30, the United Kingdom's largest bookin ...

Procter & Gamble created the disposable-diaper market in 1961 when it introduced its Pampers brand. Despite being the first successful disposable diaper, by 1985 Pampers was falling behind co ...

Although it was widely known and respected in the business world for its solid engineering and reliable products, Hewlett-Packard, a huge company with 121,900 employees and revenues of $42.9 billion ...

The Gillette Company enjoyed a position of dominance in men's toiletries, a broad category that included not only deodorants and antiperspirants but also such items as pre- and aftershave produ ...

Despite its status as leading cereal the Cheerio’s brand owned by General Mills sought to reinvent its ageing message. The campaign sought to move away from the previous model of relying on the health ...

"Millions of reasons to fly today; only one that matters to you" was the central message of the "On Top of the World" campaign for Delta Air Lines, Inc. The campaign ackn ...

An advertising campaign that used spectacular screen shots from Riven: The Sequel to Myst helped make the product the leading computer game in the United States within two months of its release. Riven ...

The NSPCC's 'Full Stop' campaign began in 1999 with the objective of making people understand that stopping child cruelty was everyone's responsibility by bringing the issue into the open, and getting ...

This Agency Profile provides key details and analysis of Saatchi & Saatchi, including its latest activities, market position, financial performance, Brands, structure and history, together with on ...

Young drivers are involved in 42% of speeding accidents in New South Wales, even though they make up only 16% of drivers. As such, the Road and Traffic Authority commissioned an advertising campaign t ...

In 2005 the Toyota Corolla, in the third year of its lifecycle, faced a huge threat from the launch of the completely redesigned Honda Civic Sedan, Canada's number one selling car. Thanks to the two-y ...

This is the story of how Toyota Canada's smallest car ever became its greatest launch ever. The campaign was based on the realisation that the company couldn't sell Yaris as a sub-compact; it had to p ...

The 'sorted' website aimed to get New Zealanders thinking about and planning for their retirement, essentially by ignoring traditional notions of 'retirement planning’ and instead focusing on ‘financi ...

Since its launch back in 1968, the Toyota Hilux has become synonymous with New Zealand rural life. By the late 1990s, the brand's dominant position was under threat, as competitors were offering newer ...

Westpac, New Zealand’s largest bank with 1.3 million customers aimed to reclaim lost market share by acquiring ten new accounts per member of staff over a five-week period. Using Saatchi & Saatchi, We ...

By creating the first online mobile film festival, Saatchi & Saatchi made a breakthrough for Telecom New Zealand with the target market for its new video messaging product. The Rubbish Film Festival c ...

The UK National Society for the Prevention of Cruelty to Children (NSPCC) is funded primarily by public donations. Like all other charities in UK, the NSPCC has suffered from a fall in donation rates. ...

Pampers sought to accelerate brand trust and business growth in two markets facing very specific and different challenges. In Sweden, Pampers is the second player behind a strong local competitor Libe ...

Ariel faced the challenge of getting back into consumer's mindset and homes, following a continuous 10 year decline and weakening equity. Once market leader in the color segment, Ariel fell back to be ...

This Silver Award winning effectiveness entry details how Tui, the New Zealand beer, grew sales by 9% in a declining market. Tui, a well established regional brand, was being squeezed between an aggr ...

Westpac, one of New Zealand’s largest banks, decided to concentrate on marketing to the one million children under eighteen which research showed would encourage a long term relationship. This paper ...

With the rapid growth in the mobile telecommunications market and the next generation of services almost here it was imperative for Telecom New Zealand Ltd to paint a picture of the future and win the ...

The 'Fuel For Thought' campaign effectively communicated the 'value' of buying a Toyota to a broad range of automotive buyers helping the Chicago Region Toyota Dealer Association exceed the sales, mar ...

Postbank competes with all the banking institutions in South Africa, but is a small player with a 2% share of voice. This campaign focused in the pre-Christmas period, to encourage an in-flow of capit ...

In 2001, Lion Nathan had recently been awarded the license as Beck's Biers Australian distributors. The target was to build volume quickly by achievign a 70% sales increase within 12 months in an incr ...