S - T: Saatchi & Saatchi Compton

 

Describes how a small alcoholic drinks brand, Pink Lady, was advertised on Capital Radio at Christmas 1985 with a limited budget, after no advertising at all for over 20 years. Sales in the advertised ...

Describes how advertising contributed to the successful launch of Country Manor, a new still perry with taste attributes of a light German white wine. Brand was launched in 1980, first advertised in 1 ...

1985 launch campaign for Racal's Vodafone. Need to secure at least 40% market share in first year, competing against British Telecom and Securicor. Other objectives: create a total market of 50,000 su ...

Describes the initial launch of Castlemaine XXXX in Yorkshire and Central TV areas in 1984. Market analysis: need for a new lager, to counter the Australian image of Fosters, strong enough not to cann ...