Q - R: Round Table Advertising

 

The white bread category had been eroding for years as consumers turned to healthier bread options. This had devastating effects on the white bread category, and on Wonder bread in particular. In an e ...

Wonder Bread was in long-term decline, partly because of nutrition perceptions and particularly because of the 'anti-white bread' fallout from the Atkins diet. To Weston Bakeries, Wonder Bread is not ...

Toronto.com launched in Fall 1997 to provide information on Toronto-what to do, where to go, where to eat, and where to shop. In Fall 2000, it was facing a turning point. Web sites in general were dyi ...

6-month campaign in 2001 to revitalise toronto.com, a website owned by The Toronto Star and Bell Globemedia. Need to build traffic and revenue and counter competitive threat, especially from myTO.com, ...