Q - R: Rockett Burkhead Lewis

 

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Case Study
1.
Chain Breaker
Mike Dougherty and D. McDermott, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rockett, Burkhead, Lewis & Winslow for Rich-SeaPack Corporation. Rich-SeaPack, a manufacturer of a variety of frozen seafood for chain restaurants, identified 2 ...

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Case Study
2.
Like a Glove
Rick Marcotte and David McDermott, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rockett, Burkhead, Lewis & Winslow for Exide Electronics ETG. The objective of this direct mail campaign was to generate leads for Exide/Lectro's ZTT (Zero Tran ...

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Case Study
3.
Interactive Smile Acquisition Campaign
Chrysanthe Gurganus and Terrell Mayton, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Rockett, Burkhead, Lewis & Winslow for Time Warner Cable, Raleigh/Durham Division. Direct mail was used to promote cable TV service to 170,000 non-subscribing h ...

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Case Study
4.
CablePlus Upgrade Mailing
Chrysanthe Gurganus and Terrell Mayton, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Rockett, Burkhead, Lewis & Winslow for Time Warner Cable, Raleigh/Durham Division. Direct mail was used to promote cable TV subscription upgrades to a new, high ...

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Case Study
5.
Volvo VE D12 Engine Direct Mail Program
Chrysanthe Gurganus and John Shetzley, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Rockett, Burkhead, Lewis & Winslow for Volvo GM Heavy Truck. Volvo sought to introduce its new technologically-advanced 12 cylinder diesel engine for use in Vol ...

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