Q - R: Robson Brown

 

At the start of 2001, Flymo, a market leading brand, was under threat from a number of sources. ‘Hover collect’, a category Flymo had invented, had lost over 25% of its market share. Lack of brand sup ...

In November 2000, Newcastle Gateshead Initiative (NGI), a public-private sector partnership (funded through its membership), was launched as the new destination marketing agency for the NewcastleGates ...

This study covers the major problem of patients missing outpatient and doctors' appointments. The campaign covered the North and Yorkshire regions of the NHS. Research showed that many people gave goo ...