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Case Study
1.
RSPCA 'Poor Pup' Fundraising Appeal
Raymond Martin and John Allen, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Robe-John & Associates for the Royal Society for the Prevention of Cruelty to Animals (RSPCA) in Australia. The RSPCA had as many supporters in the community as ...

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