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Case Study
1.
PREP 'Dollar Bill' Cotton 1996 Price Reduction Campaign
Jerry Garnett and Kim Cooke, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rhea & Kaiser Marketing Communications for Rhone-Poulenc Ag Company. Generic competition was threatening the long-standing leadership position of Rhone-Poulenc's PRE ...

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