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Case Study
1.
'Best of Luck India' Cricket Bat
Rajat Sethi and Jimmy Mogal, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Result: McCann India for Coca Cola India. Coca Cola re-entered the Indian market at a time when Pepsi was already the brand leader. Coca Cola was keen to positi ...

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