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Case Study
1.
Reese Brothers Campaign for American Red Cross Blood Division, Dallas, TX
Richard Cox and Barry Reese, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Reese Brothers for American Red Cross Blood Services, SW Region. The objective of this telemarketing campaign was to build a database of qualified and reliable ...

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Case Study
2.
Children's Wish Foundation Donor Acquisition
Arthur J. Stein and Barry Reese, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Reese Brothers for Children's Wish Foundation International. The objectives of this telemarketing campaign were to double CWF's existing donor base and reach ov ...

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