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Direct marketing Association (US): (21)
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1.
New Member Welcome Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide-Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to generate subscriptions to the Pl ...
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2.
Hyatt Resorts: Ready. Set. Stay.
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Bronze ECHO winner was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage resort travelers to choose Hyatt ...
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3.
Hyatt Resorts: Ready. Set. Stay.
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage resort travelers to choose Hyatt ...
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4.
Hyatt Gold Passport Instant Diamond Option
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. Hyatt Gold Passport is the hotel's Frequent Guest Program that provides members with exclusive oppor ...
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5.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...
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6.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...
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7.
Crash 2 Survey/Fulfillment
Chris MacLean, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). Although SCEA has recruited over 600,000 members to its PlayStation Underground lo ...
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8.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...
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9.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...
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10.
Dell TKO
Wendell Grimsley and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Dell Computers. The small business market knows and loves Dell as a provider of notebooks and desktops, but Dell was a relativ ...
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11.
Hyatt Gold Passport Member-Get-A-Member
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail effort was to acquire high potential new members for Hyatt's fre ...
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12.
Nights After Nights 1996-1997 Current Member Mailing
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objectives of this direct mail campaign were to generate incremental stays at Hyatt, retain current ...
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13.
Hyatt Resorts Shake, Rattle, Roll
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage travel agents to book winter vacations ...
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14.
Hyatt Gold Passport Member-Get-A-Member
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail effort was to acquire high potential new members for Hyatt's fre ...
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15.
Summer Choices
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this multimedia campaign was twofold: 1) to encourage past resort guests to come ...
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16.
Hyatt Resorts Shake, Rattle, Roll
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage travel agents to book winter vacations ...
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17.
Nights After Nights 1996-97 Integrated Campaign
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objectives of this multimedia campaign were to generate incremental stays at Hyatt during a specifi ...
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18.
Hyatt Gold Passport Instant Diamond Option
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to retain Hyatt's best and most profitable customers, th ...
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19.
OnePass Privilege Packs
Steve Sickel and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Continental Airlines. The objective of this direct mail campaign was to retain new OnePass members who tended to 'play' several f ...
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20.
Hyatt Gold Passport Member-Get-A-Member
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to acquire new members for Hyatt's Gold Passport frequen ...
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21.
MCI 1+ Add-on Mailing
Suzanne Guida and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide, Dallas for MCI. Industry deregulation and heavy telecommunications competition make it difficult for MCI to retain and cross-sell existing cu ...
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