Q - R: Rapp Collins Worldwide / Dallas

 

Previous pageNext pagePage 1 of 1


all[21]papers[0]cases[21]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Case Study
1.
New Member Welcome Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide-Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to generate subscriptions to the Pl ...

Summary | Full Text | More Like This
Read: 1 times
Case Study
2.
Hyatt Resorts: Ready. Set. Stay.
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Bronze ECHO winner was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage resort travelers to choose Hyatt ...

Summary | Full Text | More Like This
Read: 3 times
Case Study
3.
Hyatt Resorts: Ready. Set. Stay.
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage resort travelers to choose Hyatt ...

Summary | Full Text | More Like This
Read: 1 times
Case Study
4.
Hyatt Gold Passport Instant Diamond Option
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide-Dallas for Hyatt Hotels Corporation. Hyatt Gold Passport is the hotel's Frequent Guest Program that provides members with exclusive oppor ...

Summary | Full Text | More Like This
Read: 1 times
Case Study
5.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...

Summary | Full Text | More Like This
Read: 1 times
Case Study
6.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...

Summary | Full Text | More Like This
Read: 0 times
Case Study
7.
Crash 2 Survey/Fulfillment
Chris MacLean, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). Although SCEA has recruited over 600,000 members to its PlayStation Underground lo ...

Summary | Full Text | More Like This
Read: 0 times
Case Study
8.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...

Summary | Full Text | More Like This
Read: 1 times
Case Study
9.
Holiday Wish Kit
Colin MacLean and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Sony Computer Entertainment America (SCEA). The objective of this direct mail campaign was to sell video game software for Pla ...

Summary | Full Text | More Like This
Read: 0 times
Case Study
10.
Dell TKO
Wendell Grimsley and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Rapp Collins Worldwide/Dallas for Dell Computers. The small business market knows and loves Dell as a provider of notebooks and desktops, but Dell was a relativ ...

Summary | Full Text | More Like This
Read: 3 times
Case Study
11.
Hyatt Gold Passport Member-Get-A-Member
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail effort was to acquire high potential new members for Hyatt's fre ...

Summary | More Like This
Case Study
12.
Nights After Nights 1996-1997 Current Member Mailing
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objectives of this direct mail campaign were to generate incremental stays at Hyatt, retain current ...

Summary | More Like This
Case Study
13.
Hyatt Resorts Shake, Rattle, Roll
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage travel agents to book winter vacations ...

Summary | More Like This
Case Study
14.
Hyatt Gold Passport Member-Get-A-Member
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail effort was to acquire high potential new members for Hyatt's fre ...

Summary | More Like This
Case Study
15.
Summer Choices
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this multimedia campaign was twofold: 1) to encourage past resort guests to come ...

Summary | More Like This
Case Study
16.
Hyatt Resorts Shake, Rattle, Roll
Jeff Flater and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to encourage travel agents to book winter vacations ...

Summary | More Like This
Case Study
17.
Nights After Nights 1996-97 Integrated Campaign
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objectives of this multimedia campaign were to generate incremental stays at Hyatt during a specifi ...

Summary | Full Text | More Like This
Read: 0 times
Case Study
18.
Hyatt Gold Passport Instant Diamond Option
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to retain Hyatt's best and most profitable customers, th ...

Summary | Full Text | More Like This
Read: 0 times
Case Study
19.
OnePass Privilege Packs
Steve Sickel and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Continental Airlines. The objective of this direct mail campaign was to retain new OnePass members who tended to 'play' several f ...

Summary | Full Text | More Like This
Read: 0 times
Case Study
20.
Hyatt Gold Passport Member-Get-A-Member
Nan Moss and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide - Dallas for Hyatt Hotels Corporation. The objective of this direct mail campaign was to acquire new members for Hyatt's Gold Passport frequen ...

Summary | Full Text | More Like This
Read: 0 times
Case Study
21.
MCI 1+ Add-on Mailing
Suzanne Guida and Kris Niblett, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Rapp Collins Worldwide, Dallas for MCI. Industry deregulation and heavy telecommunications competition make it difficult for MCI to retain and cross-sell existing cu ...

Summary | Full Text | More Like This
Read: 0 times


1 Page:


























































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData