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Award-winning case study
1.
Lancashire Short Breaks - The Midas touch. Turning a box of old coupons into £8.267m!
Claire Longfield, Tony Openshaw and Catherine Warrington, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
Prior to 1999, Lancashire had done very little marketing activity. However, in September of that year, the Lancashire Tourism Partnership approached Radford with a very simple brief: to ‘do something’ ...

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