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Award-winning case study
1.
Pfizer (Listerine) - Launch of CoolMint & FreshBurst Listerine PocketPaks
Communication Agencies Association of New Zealand, Silver, Advertising Effectiveness Awards, 2004
Listerine PocketPaks (LPP) was a completely unknown product, unlike anything that was currently available in the market. International research and empirical consumption habits highlighted the fact th ...

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