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Case Study
1.
Dr. Martens Airwair USA LLC: Beliefs campaign
William Baue, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.459-462
In May 1997 Airwair Ltd. assigned the creative portion of its Dr. Martens advertising account to the Dallas-based agency Pyro. Dr. Martens was a brand of work boots and shoes known for their industria ...

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