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Agency Profile: Publicis Worldwide (France)
Agency Profile in association with Adbrands, November 2008

This Agency Profile provides key details and analysis of Publicis Worldwide, including its latest activities, market position, financial performance, Brands, structure and history, together with onwar ...

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Fuji Photo Film U.S.A., Inc.: Meet The Greens campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.587-590

With the rise of digital photography in the 1990s, Fuji Photo Film U.S.A. found itself in danger of being marginalized as nothing more than a film company despite offering a wide range of digital prod ...

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Read: 19 times

Stouffer's Bistro - Quick casual meals
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2006

Adult snacking is a growing trend in the Canadian market, pointing to opportunity in the casual meal territory. STOUFFER'S decided to create a whole new section in the frozen aisle consisting of handh ...

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McVitie's Jaffa Cakes - How advertising has allowed a premium product to thrive in a highly competitive environment
Elayne Reed and Sam Dias, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004

This paper tells the story of McVitie's 'Deliciously Self-Centred' advertsing campaign for its Jaffa Cakes between 1999 and 2002. Tracking research, econometric modelling, blind and branded tests and ...

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