O - P: Publicis West

 

As the telecommunication industry spent $5.8 billion on consumer advertising in 2003, top competitors formulated brand identities that would gain them footholds in the industry. The Sprint PCS Group c ...

In fall of 2003, the Washington Lottery was set to re-launch its much- loved Lotto game...but with a twist. Average jackpots would be one sixth the size of what players had become accustomed to. The f ...

How does T-Mobile, the number-six player in the category, with only 7% market share, battle the well-known gargantuans of the mobile phone industry, with their well-established brands, retail presence ...