O - P: Publicis Mojo

 

Powerade - the leading sports water in New Zealand - was delivering strong year-on-year growth, but it was aiming to reach its full market potential. In-depth consumer research uncovered an issue that ...

By embracing what was really important to consumers, the team at Publicis Mojo broke the barriers for Goodman Fielder when it launched its new bread variant MacKenzie High Country Bread. The campaign ...

Coke and Diet Coke were struggling to find a way to grow market share in an increasingly cluttered and health conscious marketplace. Understanding the needs of the target market was key. This youth au ...

The potato crisp market is highly competitive so in the early 1990s, the New Zealand-based company Bluebird Foods launched a grain-based snack called Grainwaves. It performed well but in 2002 it hit ...

Tourism Victoria's Jigsaw campaign is the longest-running tourism campaign in the world, connecting with consumers and the tourism & advertising sectors. Over its 11 year duration, positive attitudes ...

This is a story of movement - of how planning used insights into consumer attitudes to move Metamucil, from being seen in a negative light: as something that constipation sufferers turn to in times of ...