O - P: Publicis Hal Riney

 

Meatless food company Gardenburger Inc’s Eating Good Just Got Great campaign was to expand its market beyond traditional vegetarian consumers (less than 2% population). The $1.5m (approximately £757,0 ...

On September 27, 1998, First Union Corporation debuted a commercial unlike any other in the financial services industry. In this spot the company avoided the stock images of financial services adverti ...

During 2002 competition between wireless-telecommunication providers grew so fierce that the top four were spending $1.5 billion on media outlays, a leap above the $435 million spent in 1999. With mor ...

On November 1, 1998, the Saturn Corporation, a subsidiary of General Motors (GM), became the first car company to offer a three-door coupe when it introduced an updated model of its SC coupe. The th ...

In September 1995 Discovery Communications, Inc., made the move to the World Wide Web when it invested $10 million to launch Discovery Channel Online (Discovery.com). The new website featured news, no ...

The aim of the campaign was to make Gardenburger the leading brand among vegetarian patties. The study explains that the target markets are the people who eat healthily and are quasi-vegetarian. The ...