O - P: Publicis Dialog

 

Laphroaig is a UK premium malt whisky brand that has enjoyed a period of increased consumption. The age of its average consumer, however, was increasing, and the size of its market was also in decline ...

Dutch airline KLM wanted to grow its online business, while also reinforcing its image as a friendly and sympathetic global airline. To increase the scale of its online reach, it aimed to use a viral ...

The pharmaceutical company Sanofi Aventis wanted to develop a loyalty programme for pharmacists, called the “YOUnique club”, so that pharmacists could accumulate points to have access to prizes releva ...

This short paper details a multi-media campaign at the main Italian beach resorts to inform 18–25 year olds about the new brand positioning of Artic vodka. The target audience were invited to taste th ...

In fall of 2003, the Washington Lottery was set to re-launch its much- loved Lotto game...but with a twist. Average jackpots would be one sixth the size of what players had become accustomed to. The f ...