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Residential Lighting Program
James Cooney and Christine Baratta, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by PriMedia for Massachusetts Electric. The objective of this campaign was to get as many Massachusetts Electric customers to purchase compact fluorescent bulbs as ...

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2.

Residential Lighting Program
James J. Cooney and Christine Baratta, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by PriMedia for Massachusetts Electric. The objective of this direct mail campaign was to get as many Massachusetts Electric customers to purchase compact fluoresc ...

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3.

Electric Heat Efficiency Program
James Cooney and Christine Baratta, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA Gold ECHO award winning campaign was created by PriMedia for Massachusetts Electric. Direct mail was used to promote a free energy audit and the installation of energy saving devices to ...

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Ogilvy & Mather

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