O - P: Palmer-Jarvis DDB

 

The British Columbia Dairy Foundation (BCDF) was established to encourage milk consumption in the region, despite milk consumption now being in decline. Through the campaign "don’t take your body for ...

The objective of the program was to reduce annual car thefts by 10%. But how to communicate the story? Talking to the public seemed too passive. Then inspiration hit.Why not talk to the thieves? The c ...

2000-1 campaign for Pine-Sol household cleaner. At start of 2000, Pine-Sol was number 2 brand in the liquid dilutable household cleaner market, but in slow decline since 1998, facing attack from P&G, ...