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Agency Profile: PHD Network (UK)
Agency Profile in association with Adbrands, November 2008

This Agency Profile provides key details and analysis of PHD Network, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links ...

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Discovery Channel - Planet Earth
New York American Marketing Association, Silver, Media Companies, EFFIE Awards 2008

The Discovery Channel wanted to capture new viewers and reinvigorate lapsed ones, and further cement its position as a knowledge leader. The launch of the new series 'Planet Earth' offered the ideal o ...

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Read: 85 times

TLC: Life Lessons
New York American Marketing Association, Gold, Media Companies, EFFIE Awards 2007

TLC's ad sales and ratings were down and viewers were emotionally disconnected from the network. With the heydays of Trading Spaces long gone, viewers and ad buyers weren't sure what TLC stood for any ...

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Read: 55 times

BT Cellnet - How broadcast sponsorship of Big Brother 2 became a business partnership and consumer brand experience
Tony Regan and Adele Gritten, Institute of Practitioners in Advertising, Silver Medal, IPA Effectiveness Awards 2002

This silver-winning paper demonstrates how BT Cellnet’s £4m sponsorship of ‘Big Brother 2’ communicated key brand messages and made the brand more familiar and relevant to the key 16–24 audience. But ...

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Read: 35 times