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Direct marketing Association (US): (4)
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1.
Holiday Promotion
Jackie Anderson, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Option One for MECC. During the 1995-1996 holiday season, MECC was offering four new CD-ROM titles: Africa Trail (real-life bike team crosses Africa); Mayaquest (bik ...
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2.
Oregon Trail II Product Launch
Glenna Dibrell and Mike O'Halloran, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Option One for Minnesota Education Computing Corporation (MECC). During the first quarter of 1995, CD-ROM drive household computer penetration was increasing rapidly ...
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3.
Partner Print Advertising
Chris Rahill and Deborah Knight, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Option One for CompuServe. CompuServe is one of the leading online information services in the world.
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4.
3M Tape Flags College Program
Chris Rahill and Lynn Wilson, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Bronze ECHO award winning campaign was created by Option One for 3M Commercial Office Supply. A print ad was placed in the College Term Planner (a specialty publication distributed free ...
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