O - P: Olsen & Company

 

After their run of two consecutive championships in 1989 and 1990, the Detroit Pistons of the National Basketball Association began a decline that lasted into the early years of the twenty-first centu ...

The Bauer Player Made campaign set out to make hockey-crazy kids crazy about the sport's most enduring brand - Bauer - again. Through a hard-working, honest approach, the campaign, like the brand, foc ...

In 1993, Phillips Union, the US distillers, launched Revolution smooth as a new type of smooth blended whisky, aimed at novice whisky drinkers in eight key US states. The paper outlines how celebrity ...

With back-to-back 50-win seasons and Central Division championships, it looked as though the Detroit Pistons had all the momentum they needed for a championship run in 2003-2004. However, a series of ...

When consumers suffer from nasal congestion, they buy products they trust, and Breathe Right nasal strips are not one of them. Since most consumers consider Breathe Right strips to be a gimmick for pr ...

The attendance at this basketball team's matches had diminished over a four year period. The campaign objectives were to increase season ticket renewal, increase attendance and double the number of ...