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Case Study
1.
Colonia Life Promotion
Werner Becker and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Ogilvy & Mather Direkt for Colonia Versicherung AG. In Germany, pensions are basically guaranteed by the government. Recent cuts in the pension programs, however, ha ...

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Case Study
2.
Mailing 'The Reorganized PC-Company'
Doris Broehl and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Ogilvy & Mather Direkt GmbH for IBM Germany. In the past, IBM was not seen as a reliable partner for hardware resellers due to various problems. In order to develop ...

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Case Study
3.
IBM Solutions Fair
Deborah Finlay and Nardia Ali, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Ogilvy & Mather Direct for IBM Canada. The IBM Solutions Fair was an all-day event in which the latest IBM network computing solutions were demonstrated and Business ...

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Case Study
4.
Mask Invitation
Rolf-Dieter Holzel and Michael Zengerle, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO Leader award winning campaign was created by Ogilvy & Mather Direkt for Lufthansa Cargo in Germany. Lufthansa provided general air cargo transportation as well as specific air cargo ...

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Case Study
5.
Save the Siberian Tiger
Rolf-Dieter Holzel and Steffen Scharrer, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direkt for the World Wide Fund for Nature in Germany. The objectives of this multi-media campaign were to generate public awareness about the up ...

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Case Study
6.
FOCUS Subscribers Campaign
Rolf-Dieter Holzel and Helge Volkenand, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direkt for FOCUS Magazin Verlag. FOCUS is a news magazine based in Germany. Up until the launch of FOCUS, the German market had been dominated b ...

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Case Study
7.
Douglas Card Launch
Rolf-Dieter Holzel and Rolf Bieber, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direkt for Parfumerie Douglas. Parfumerie Douglas is a nationwide perfume retail chain in Germany. Although the retailer is the market leader, i ...

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Case Study
8.
Invitation to Business Breakfast at CEBIT '96
Rolf-Dieter Holzel and Klaus Adam, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direkt for IBM Germany. Direct mail was used to promote IBM hardware, software and services to IBM's internal general business lists of non-cust ...

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Case Study
9.
Education Mailing
Rolf-Dieter Holzel and Gisa Schulze Wolters, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Ogilvy & Mather Direkt for IBM Germany. Direct mail was used to promote Aptiva PCs, client servers, printers and eight different software products to principals ...

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Case Study
10.
Building and Loan Association Promotion
Rolf-Dieter Holzel and Werner Becker, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA Silver ECHO award winning campaign was created by Ogilvy & Mather Direkt for Colonia Versicherung, both located in Germany. Direct mail was used to target sales representatives of buildi ...

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