O - P: Ogilvy & Mather Direct

 

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Welcomgroup, ITC Hotels, based in India. The objective of this direct mail effort was to generate hotel stays and customer retention ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for UNICEF (Philippines). The objective of this direct mail campaign was to raise additional funds from people who had previously donated ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Bols Nederland. The objective of this direct mail campaign was to position Bols Corenwyn as real Dutch hard liquor with a long tradit ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for ING Bank (The Netherlands). The objective of this direct mail campaign was to generate orders for ING Bank's Electronic Banking servi ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for American Express Canada. The objective of this direct response television campaign was to acquire new customers for the American Expr ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for American Express Canada. The objective of this multimedia campaign was to acquire new customers for the American Express Air Miles cr ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Disneyland Paris. The objective of this print campaign was to develop a brand communication that demonstrated to the UK marketplace Disney ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Maxworth Country India. A slump in the money market led to a reluctance toward making real estate investments in India. Maxworth Country n ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Ralston Purina (Canada). The objective of this direct mail campaign was to generate incremental sales of Pro Plan over the long term by: 1 ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for R.J. Reynolds Tobacco (Holland). The objective of this direct mail campaign was to generate greater brand loyalty among Camel cigarette sm ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Birla 3M Limited (India). The objective of this direct marketing campaign was to generate leads and build brand awareness for 3M's basic, ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Birla 3M Limited (India). The objective of this direct marketing campaign was to increase orders for 3M Post-it Notes. While Post-it Notes ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for The Timothy E. Company (Eaton's Department Store), located in Canada. This direct mail campaign was launched in order to increase the loya ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Glaxo Welcome (Canada). Flonase, a prescription medicine for the treatment of allergy symptom, controls 34% of the marketplace. With ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Glaxo Welcome (Canada). The objective of this direct mail campaign was to increase physician prescribing of Ceftin (antibiotic) for p ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Glaxo Welcome (Canada). Glaxo launched Valtrex, a prescription drug for the treatment of herpes zoster (shingles) and recurrent genit ...

This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct for Kimberly-Clark (The Netherlands). The objective of this direct mail campaign was to generate as many as possible responses from the e ...

This DMA ECHO entry was created by Ogilvy & Mather Direct (London and Toronto) for Canadian Direct Insurance. The objective of this multimedia campaign was to launch a new company, Canadian Direct Ins ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Unilever (Philippines). In the Philippines, the skin care market segment is highly competitive and fragmented, yet also relatively undevel ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Lever Brothers (Thailand) Limited. In order to build upon its leadership position in Thailand's skin care market, Pond's Skin Care Consult ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Lever Brothers (Thailand) Limited. After Pond's Age Defying Complex (ADC) line of facial creams and lotions captured 10% of the Thai marke ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for IBM Australia. Many of IBM's AS/400 customers were running their systems on older CISC technology and were hesitant to upgrade to IBM's ne ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Harlequin Enterprises Ltd., both based in Canada. Harlequin books are entertaining series romance fiction that are published monthly and s ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Jaguar Cars. Over the years, Jaguar has developed the reputation for building poor quality automobiles. Even though its quality had improv ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Royal Mail. Freepost NAME is a new postal response mechanism from Royal Mail. It allows broadcast advertisers to offer customers an altern ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Globe Telecom. The telecom industry in the Philippines was monopolized by the Long Distance Telephone Co. until deregulation in 1988. Glob ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Telefonica de Espana S.A. Many companies in Spain were unaware of the advantages of using 900 toll-free numbers for selling direct or prov ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for Pacific Bell. The Executive Forum seminar is an annual informational event designed for Pacific Bell's top 300 business customers. The CEO ...

This DMA ECHO entry was created by Ogilvy & Mather Direct for IBM New Zealand. IBM's Management Decision Support (MDS) is a series of solution concepts that allow users to turn unknown database patter ...

This Gold ECHO award winner was created by Ogilvy & Mather Direct for Royal Mail in the UK. The Royal Mail had been experiencing declines in mail volume due to the emergence of alternative media, such ...