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Profile
1.
Agency Profile: OgilvyOne (US)
Agency Profile in association with Adbrands, November 2008
This Agency Profile provides key details and analysis of OgilvyOne, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links t ...

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Read: 4 times
Award-winning case study
2.
The Anti-Drug - Early Intervention Youth
New York American Marketing Association, EFFIE Awards, 2005
In the fight to combat the escalating numbers of teens who enter into drug-treatment on a daily basis, a strategy was devised to leverage the powerful influence that teens have on their friends decisi ...

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Read: 24 times
Paper
3.
Admap Direct: How To Sell God (and a free offer)
Tom Rayfield, Admap, March 2002, Issue 426
Tom Rayfield reviews an issue of the glossy magazine Viewpoint, published by OgilvyOne Worldwide. The issue focuses on practical CRM, among the thirteen articles are case histories ranging from IBM t ...

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Read: 6 times
Case Study
4.
IBM - E Business News
Tanis Newman, Account Planning Group (UK), Creative Planning Awards, 1999
Campaign in 1999 by OgilvyOne and Mindshare for the IBM website e-business News. Development of the concept described: the use of independent experts to present and discuss e-business. Right media env ...

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Read: 13 times
Case Study
5.
Britain, So Different Yet So Close
Bruce Taylor and Kristin Blonde, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by OgilvyOne Worldwide for the British Tourist Authority (BTA). The objective of this campaign was to encourage more Belgian tourists to visit Britain. A m ...

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Read: 1 times
Case Study
6.
BTA DM Programme 1997
K. Power and Jos Krutzmann, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Silver ECHO winner was created by OgilvyOne Worldwide for the British Tourist Authority (BTA). The objective of this campaign was to encourage more Dutch tourists to visit Britain. The f ...

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Read: 1 times
Case Study
7.
The Economist DRTV - 'Questions'
Rosemarie Wallace and Sarah Hale, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for The Economist (Hong Kong). The objectives of this television campaign were to raise awareness of The Economist, differentiate it from th ...

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Case Study
8.
Focus Subscription Acquirement
Andreas Struck and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Focus Magazin Verlag (Germany). The objective of this campaign was to generate subscriptions for Focus, a five-year-old German newsmagaz ...

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Case Study
9.
Summer Season Acquisition Campaign
Javier Alguero and John Arnott-Lynn, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Real Automovil Club de Espana (RACE). The objective of this direct mail campaign was to acquire new members for RACE, one of Spain's lar ...

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Read: 2 times
Case Study
10.
Banking 365 Online
Eoin Grimes and Ray Sheerin, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA Gold ECHO winner was created by OgilvyOne Worldwide for Bank of Ireland Internet Business. The objective of this print campaign was to recruit 1,000 Bank of Ireland customers for the ban ...

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Case Study
11.
'Dear Nestle'
Melati Abdul Hai and Caroline Lim, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Nestle Products (Malaysia). The objective of this direct mail campaign was to build a relationship with consumers, thereby increasing co ...

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Read: 4 times
Case Study
12.
RobinHood Best for Bread Flour
Tim Kelly and Nardia Ali, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Robin Hood Multifoods. With the popularity of bread machines, Robin Hood saw an opportunity to increase volume by introducing a specialt ...

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Case Study
13.
Fondo Banif Prestigio
Enrique Quemada and John Arnott-Lynn, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Banco Banif Banqueros Personales (Spain). The objective of this direct mail campaign was to acquire customers for Banco Banif's Fondo Ba ...

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Read: 1 times
Case Study
14.
Residenzia Kranichstein
Ulrich Thalheim and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Colonia Versicherungs (Germany). The objective of this direct mail campaign was to generate leads for Colonia's new high-priced product, ...

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Read: 1 times
Case Study
15.
Mega Account 'La Caixa' (Megalibreta)
Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for La Caixa Financial Savings Bank of Barcelona. The objective of this multimedia campaign was to launch a savings account for children. In ...

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Read: 1 times
Case Study
16.
Cut It
Leslie McCauley and Michelle Morris, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide (Ireland) for Open University Business School (OUBS). Located in Ireland, OUBS offers management education programs, from certificate level ...

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Case Study
17.
Star Points
Ricard Agramunt and Josep Torrens, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide, SA for La Caixa Financial Savings Bank of Barcelona. The objective of this multimedia campaign was to launch a loyalty program for La Caixa ...

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Read: 3 times
Case Study
18.
IBM Digital Content Mailing
Joachim Hennebach and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for IBM EMEA (Germany). The objective of this direct mail campaign was to generate leads for IBM's multi-media digitalization and storage to ...

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Read: 2 times
Case Study
19.
One Decision...
Martin McAdam and Ray Sheerin, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide (Ireland) for PostConsult International (the Irish Post Office). The objective of this direct mail campaign was to generate leads for PostCo ...

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Read: 1 times
Case Study
20.
IBM Solutions of the Year
Winfried Adam and Rolf-Dieter Holzel, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for IBM Deutschland Informationssysteme. At the time of this campaign, IBM held a relatively weak position within the software developer's c ...

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Read: 1 times


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