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1.
Peter Mark - Karma
Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2007
Peter Mark has 71 hairdressing salons across Ireland. In an industry where head-office driven promotional campaigns are a rarity, it wanted to create a central database of customers, whose details wer ...
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2.
Vodafone - Staff lead generation
Integrated Marketing Communications Council Europe, Gold, IMC European Awards 2007
The Irish mobile phone market is oversubscribed and competitive, and the most effective way to win customers is to take them from competitors. In an effort to exploit an area of untapped potential, Vo ...
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3.
Millennium Mailing
FEDMA, Best of Europe, 1998
The objective was to inform the consumers on the Bols Corenwyn database of the availability of Bols Millennium Corenwyn and giving them the opportunity of reserving two bottles of this limited volume. ...
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