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Case Study
1.
Frito-Lay - Crash the Super Bowl
New York American Marketing Association, Bronze, Entertainment & Sporting Events, EFFIE Awards 2008
Doritos wanted to regain relevance with its target audience - 16-24 year old - in a way that would be regarded by the age group as authentic. To achieve this, it wanted to engage this audience in a wa ...

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Read: 7 times
Award-winning case study
2.
McDonald's of Chicago and Northwest Indiana: 1-888-GoMcWakeup
New York American Marketing Association, Gold, Breakfast Foods/Silver, Fast Food, Casual Dining & Restaurants, EFFIE Awards 2007
1-888-GoMcWakeup is a free, hotel-style wake up call service which allows Chicagoland consumers to be awakened for a delicious breakfast at McDonald's by their favorite local celebrities. Upon calling ...

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Read: 43 times


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