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1.
Agency Profile: OMD Worldwide (US)
Agency Profile in association with Adbrands, November 2008
This Agency Profile provides key details and analysis of OMD Worldwide, including its latest activities, market position, financial performance, Brands, structure and history, together with onward lin ...
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2.
Montana Meth Project: Not Even Once
New York American Marketing Association, Gold, Non-Profit, Pro-Bono & Public Service/Gold, Small Budgets, EFFIE Awards 2007
The Montana Meth Project serves one clear purpose: to discourage teens 12-17 in the state of Montana from trying meth even once. Our objectives were to help prevent first time use, while also inciting ...
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3.
Why Happy Meals advertising makes McDonalds smile
Matilda Johnson and Mike Daniels, Advertising Federation of Australia, Advertising Effectiveness Awards, 2000, pp.1-14
Defensive campaign 1998-2000 for McDonalds Happy Meals, aimed at retaining market leadership and profitability. A continuous promotional programme with changing content every 4-6 weeks, using 12 TV 30 ...
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