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Philips Electronics North America Corp.: Getting Better campaign
Mariko Fujinaka, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1333-1336

The third-largest manufacturer of consumer electronics, the Dutch company Koninklijke Philips Electronics N.V. was a well-known and respected firm in many parts of the world. The maker of such diverse ...

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2.

New Balance Athletic Shoe, Inc.: New Balance Thunderstorm, Stairs campaign
Kathy Peacock, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1123-1125

Founded in 1906, the Boston-based company New Balance Athletic Shoe, Inc., had become the third-largest manufacturer of athletic shoes in the United States by 2003. Long catering to the serious athlet ...

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3.

MCI LLC: 1-800-Collect campaign
Susan Risland, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.971-978

Before the 1980s the telecommunications giant American Telephone & Telegraph Corp. (AT&T) dominated the collect-call market by simply owning the majority of America's pay phones. ...

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4.

MCI LLC: Dennis Miller Ads campaign
Robert Schnakenberg, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.971-978

To promote its 10-10-220 "dial-around" plan in television and print ads, MCI WorldCom Inc. enlisted comedian and former Saturday Night Live cast member Dennis Miller. The sneering funnym ...

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5.

Intel Corporation: Time For A Pentium Ii Processor? campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.767-775

Intel Corporation, the world's largest manufacturer of computer chips, had used a consistent marketing strategy to make its brand universally recognizable. Since 1991 Intel had advertised ...

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