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Case Study
1.
Sherry Institute of Spain: 'A brief in a box' - perspiration leads to inspiration - a brilliant ad
Paul Hone, Account Planning Group (UK), Creative Planning Awards, 1993
The Sherry Institute of Spain's brief was that a campaign was needed to identify the unique quality and versatility of sherry and to explain the difference between sherry and its imitators - in partic ...

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Read: 9 times
Case Study
2.
Piz Buin: 'Out of the shade and into the sunshine'
Fiona Keyte, Account Planning Group (UK), Creative Planning Awards, 1993
The advertising challenge was to combine the emotional force of getting a suntan and resulting feelings of well-being, with the rational force of protecting oneself against the sun’s potentially dama ...

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Read: 25 times


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