M - N: Mediaedge: CIA

 

This Agency Profile provides key details and analysis of Mediaedge: CIA, including its latest activities, market position, financial performance, Brands, structure and history, together with onward li ...

With the launch of the EOS300D, a new Digital Single Lens Reflex (SLR) camera, Canon took professional technology and made it available to a wider audience. The aim was to double category sales in the ...

This paper tells the story of how an integrated communications campaign turned around the fortune of what was a failing IMAX theatre into one that is forecast to beat its business objectives a year ea ...

A textbook example of how to make sponsorship work for a brand. This is the story of how Imperial Leather was able to win the sponsorship game for PZ Cussons by looking beyond the obvious. By being tr ...

This case documents the transformation of a company from a modest manufacturer of own-label pizza into a firm owning one of the UK’s top 50 fmcg brands. The direct effects attributable to advertising ...

To win the Grand Prix both the scale of the task and the brilliance of the response have to be extraordinary. This paper demonstrates how Crown has defied advertising conventions by successfully commu ...