M - N: McCormick Intermarco-Farner

Page 1 of 1

all [4]papers [0]cases [4]news [0]classics [0]

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

1.

Pirelli Car Tyres - Divide and Prosper
Mike Ward, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984

The 1983-4 campaign for Pirelli tyres. The marketing background is fully described, with the difficulties facing the brand: most tyres are replacement purchases; essential to have support of the trade ...

Summary | Full Text | More Like This
Read: 12 times

2.

Hansa lager: How advertising helped a small regional brewer to establish a strong lager brand in spite of intense promotional activity by national brewing giants
Paul Harris, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982

This case history described and evaluated the effect that TV and independent local radio advertising had on the launch of Hansa Lager Bier, launched in the north-east of England by J W Cameron & Co Lt ...

Summary | Full Text | More Like This
Read: 20 times

3.

Tolly's Original: a case history
W McCarthy, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980

Examines McCormick-Intermarco Farner's ad campaign in 1980 on behalf of Tolly Cobbol brewery. The objective, to create a flag-carrying beer, which would build the company's reputation, act as a traffi ...

Summary | Full Text | More Like This
Read: 4 times

4.

The Effect of Advertising on Sanatogen Multivitamins
Michael Brugman, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980

Describes how the use of advertising improved sales of Sanatogen vitamins between 1976-7 and 1978-9. Previous history: brand grew from launch (1963) to 1973; then sales slumped. Research showed a numb ...

Summary | Full Text | More Like This
Read: 6 times

1 Page:

Shows all papers, cases, news and classics matching your search

Shows all papers matching your search

Shows all case studies matching your search

Shows all WARC News stories matching your search

Shows all classic papers matching your search – these are key, timeless reads

WARC Publications | WARC Conferences | About Us | Links | Contact Us | Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

Login | Subscribe | Free Trial

Home
Site Map
News
My WARC
My Folder (empty)

Subjects

M&V Direktmarketing

M/K Advertising Partners

M/S Database Marketing

MacLaren Lintas

MacLaren McCann

Mad Dogs and Englishmen

Magnus Nankervis & Curl, Sydney

Magnus Nankervis & Curl/FCB

Malchow Adams & Hussey

Malcolm Auld Direct

Manchester City FC

Manning Gottlieb OMD

Manus Direct Response Marketing

Margeotes / Fertitta & Partners

Margeotes Fertitta Powell

Maris, West & Baker

Marke Communications

Marketel McCann

Marketing Network

Marketing Resources

Marketing Resources of New York

Marketing Works Education Syst

Marr Associates

Marshall Fenn Communications

Marsteller Little & Strodl

Martin Tait Agency

Martin Williams, Inc.

Mathers Advertising

Mauro Ivan Marketing Editorial

M-B-S&K Hamburg

McCann Communications

McCann Direct (Spain)

McCann Direct Japan

McCann Direct Philippines

McCann Erickson

McCann Erickson (Scotland)

McCann Erickson New York

McCann Ericson Athens

McCann Healthcare

McCann Relationship Marketing

McCann World Group

McCann-Erickson (Australia)

McCann-Erickson (Belfast)

McCann-Erickson (Seattle)

McCann-Erickson Brisbane

McCann-Erickson Manchester

McCann-Erickson Philippines

McCann-Erickson Sydney

McCann-Erickson Worldwide

McCarthy Watson & Spencer

McConnaughy Stein Schmidt Brown, MSSB

McCormick Intermarco

McCormick Intermarco-Farner

McCormick Publicis

McDonald Enterprise

McKee Wallwork Henderson Advertising

McKinney & Silver

McKinney and Silver

MD Marketing Direto Asociados

MDB Communications

MEC Sponsorship

Media Planning Group

Mediacom Scotland

MediaExpress Telemarketing

Medicus Consumer

Medicus PDA (Sydney)

Meindl & Associates

Mekanism and Media Smith

Mellors Reay & Partners

Membership Consultants

Mendelsohn Zien Advertising

Merkley Newman Harty

Merrell Remington Direct

Messner Vetere Berger McNamee Schmetterer/Euro RSCG

Metro Marketing Directo

Meyer & Johnson

Meyer & Meyer Direct

MHA Direct Advertising

Michael Bungey DFS

Michael Deane Associates

Michaelides & Bednash

Milan Concept & Design

Miles Calcraft Briginshaw Duffy

Miller Meester Advertising

Moffat Sharp, Melbourne

Mojo Partners Brisbane

M-One Advertising

Monster Worldwide

Morgan Partnership, The

Mortimer Whittaker O'Sullivan

MPG / Media Planning Group

MS Database Marketing

M-S-B&K Hamburg

Mullen Advertising

Mullen Advertising, Inc.

Mustoe Merriman Levy

Mustoe, Merriman, Herring, Levy

Nail Communications

Naked Communications

Natcom Publicite/Promotion

Nations Care Direct Marketing

Navigator Responsive Advertising

Neil Stewart Associates

Newlands Knight & Round

Newport Creative Communications

Newsletters Plus

Nicklin Advertising

Nimrod Reklambyra

Nords Porter Novelli

North Woods Advertising

Northcote Ogilvy & Mather Direct

NW Ayer & Partners